Entrepreneurship is a key element through which rural economic development can be achieved. This paper is intended to provide an understanding of the paradigm shift in rural areas of the country in terms of theoretical amalgamation of the conventionally accepted capitalist, corporate or business-oriented entrepreneurship and eco-friendly women entrepreneurship where women entrepreneurs leave indelible marks for societal development in agrarian sectors and so forth. Multitasking is another virtue of women as they can execute various tasks at the same time thus, women seem to be more productive than men. ![]() Village women are often equipped with artisan skills, albeit they struggle to become economically self-reliant. In a patriarchal society, a man still remains doubtful about women’s ability to be a good entrepreneur in spite of the fact that women appear to be more psychologically flexible and have a diplomatic administrative way of working. ![]() Today, the discourse of entrepreneurship seems to have changed with the inception of eco-friendly women entrepreneurship in rural areas which proved as a panacea for societal development.
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